Founded in 1999, WhereToLive.com is a coalition of top Real Estate Brokers, Agents and Service Providers. Lead by a Team of experienced industry players, WhereToLive.com has built a comprehensive suite of web-based productivity tools that leverages the Internet for lead generation, listing distribution, prospect and contact management, online marketing and more. Learn More
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Successful Real Estate Companies Have Successful Systems

Three WhereToLive.com team members, including me, had a chance to attend the Inman Connect Conference in San Francisco earlier this month. While the conference largely emphasizes new technology being applied to the real estate industry, one big take-away for me what that successful companies are rarely successful because of technology itself. They’re successful because they [...]

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Serving Different Types of Real Estate Searchers

How people search for real estate listings in your market will often vary dramatically based on their familiarity with the market. Here are a few examples: Trade Up/Downs Buyers who decide to make a move within the city or neighborhood they already reside within tend not to use neighborhood or school information during their search [...]

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What Does Google Caffeine Mean for Real Estate?

Google recently announced that they’ve redesigned how they index content on the web under the name Caffeine. What, if anything, will this mean for real estate? Faster Indexing As Google explained on their blog, the first major benefit should be faster indexing of new content on the web. Google’s robots are continuously scanning the web [...]

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Combining Online and Offline Networking in Your Community

Connecting with people online can help your with both your networking and website marketing efforts. Getting to know more people in your community has no downside in real estate. And, since you’re meeting people who spend time on the web, the chances of them visiting your website and telling their friends about it are much [...]

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A Smart SEO Strategy Zillow Uses But Broker’s Don’t

One common thing I hear from brokers is that they want to have more Zillow-like functionality on their websites. While there is nothing wrong with that, the reason for this is often based on an attempt to be more Zillow-like in order to achieve Zillow-like traffic stats. Unfortunately, mimicking the gadgets and gizmos on Zillow.com [...]

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